This article was published in Scientific American’s former blog network and reflects the views of the author, not necessarily those of Scientific American
Is it possible that our vision can affect our taste perception? Let’s review some examples of studies that claim to have demonstrated that sometimes what we see can override what we think we taste. From wine to cheese to soft drinks and more it seems that by playing with the color palette of food one can trick our palates into thinking we taste things that aren’t necessarily there.
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Original Art: (Blue Ketchup, Which Cheddar is Better? and Which Tastes Best? by Cheryl G. Murphy, OD; Photo Skeleton on a Bike by Cheryl G. Murphy OD)
Photos retrieved from Stock XChange, credits to: tomato by swer_rock, food plate meal by bigevil600, ice cream 1 by hisks, red stuff by igaldew, eating cereal 4 by amdavis, place setting by nosheep, girl and wine by minotaurus, red and white wine by inxsive28, rose by bom bom, red wine by cienpies, grapes by alesia17, cheers by abcdz2000, glass by giniminigi, i love wine! by tiano69, fresh gouda cheese by wahlerb, colored beverages by klau@lauf, glowing drink by verzerk (green and purple), RGB by ilco, background by duchessa, frosted cinnamon buns by deboer, cupcake by ground000, post no bills by andrewatla, brownies three by diamond joy, pan by ba1969, a blank red can by killerwig, chocolate swirl by ale_paiva, fruit bowl and forgotten fruit by BeverlyLR, chocolate cheesecake 1 by cx_ed, Fish Cake by chrissi, chef by intruso4, chefs in action by argearge, talk 1 by porah.